We help you improve content utilization
and seller success.
RIGHT CONTENT. RIGHT TIME.
Contact Us @: PO Box 7516, Boulder CO 80306 or 970.222.7273
We take a phased approach to delivering the sales content strategy that will make a difference in your planning and execution. Phases 1-4 can be accomplished in 4-6 weeks and the 5th phase is ongoing through the rest of the year to optimize the strategy, as results require.
Phase 1 - Define the Project:
It’s important to level-set expectations, identify challenges and set goals. We’ll interview and gather input from as many internal stakeholders as necessary to gain buy-in and set our course for research and assessment.
Phase 2 - Comprehensive Content Audit:
If you’re using it today, we want to see it. If sellers are creating it, we want to see it. We review and assess all existing content, and deliver a recommendation on what should stay or be pulled, what should be leveraged and where each piece fits within the unique selling situation.
Phase 3 - Research:
To us, there really isn’t anything quite like gathering insights from well-planned, holistic research efforts. It’s what we LIVE for! The solutions to a problem start to reveal themselves as we dig in and the results are what truly make us different. We learn about your marketplace, your customers and the sellers in these unique selling situations. We get underneath the real challenges and search for answers that will fill the gaps sellers face from brand messaging to 1-on-1 conversations. We dig deep and assimilate the findings and solutions from these areas of your business:
- Marketplace (statistics, trends, drivers via analysts, experts, industry thought-leaders)
- Customers (needs and buying habits, expected engagement levels between marketing and sales)
- Sellers (unique needs based on products/categories, individual skill-set)
Phase 4 - Findings and Solutions:
This is where it all comes together. We assimilate our findings and deliver a sales content strategy recommendation that will work for the unique challenges and selling situations your sellers are facing. We intend this recommendation to be as realistic as possible. Nothing worse than getting a “plan” thrown on your desk that is impossible to implement!
Phase 5 - Measure & Refine:
It’s our preference to NOT stop now, let’s keep going. We would love to see this strategy through with you (another point of difference!). We want to be on the hook with you. Is the sales content strategy working? Are sellers able to convert more leads with the content you’ve provided? Are you seeing a direct impact of your strategic approach to seller content in the bottom-line? If so, let’s keep learning and making it better, if not, let’s refine until we get it right.
No content strategy we deliver is the same.
The challenges are unique, so should be the solutions!